Impact of Socio-Cultural Factors On the Performance of a Multinational Company in Nigeria; Evidence from Shoprite Kano

  • Shettima Alhaji Umar Department of Social Development, Mai Idris Alooma Polytechnic, Geidam, Yobe State, Nigeria
  • Audu Sani Department of Business Administration, Mai Idris Alooma Polytechnic,Geidam, Yobe State
  • Abdullahi Ahmed Tahir Department of Business Administration, Mai Idris Alooma Polytechnic,Geidam, Yobe State
Keywords: socio-cultural factors, performance, multinational, Shoprite, language, attitude


This study presents an investigation of the impact of socio-cultural factors on the performance of multinational companies in Nigeria with a cursory look at a Shoprite Kano Branch.  Socio-cultural environment is a combination of economic, political, legal, social, cultural and technological factors.  The socio-cultural factors are one of the main environmental factors that significantly affect the economic activity of multinational companies and their performance as well. The study adopts multi- stage random sampling techniques to selected 112 respondents from the three (3) units of the company namely top management unit, middle level managers, lower-level workers of Shoprite Kano. Data were collected through primary and secondary sources, the primary data were collected through questionnaire and personal interview while the secondary data were collected from journals, text books and other relevant literatures. One-sample T-test and simple frequency percentage tables were used for data analysis. The study effectively formulated and tested two hypotheses with the aid of Chi-square (X2) method of analysis. The Findings of the study revealed that socio-cultural factors significantly affected the performance of multinational companies in Nigeria. The study recommend and among other things that Government should develop a holistic approach to provide adequate training and workshops/seminars for the business owners so as to update them with the socio-cultural factors of the Nigerian nation.


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