Determining the Factors Influencing Organizational Level Social Commerce Adoption: A Systematic Literature Review

Abstract

Social commerce refers to the utilization of social media platforms for conducting business transactions and activities, which are primarily facilitated by social interactions and user-generated content. This systematic literature review explores the factors influencing the adoption of social commerce platforms within organizational contexts. Drawing on 32 articles published between 2013 and 2023, the study synthesizes findings across technological, organizational, and environmental dimensions using the Technology-Organization-Environment (TOE) framework. Key technological factors identified include perceived usefulness, service quality, and security concerns, highlighting the pivotal role of technological capabilities and user perceptions in adoption decisions. Organizational factors such as top management support, financial readiness, and organizational preparedness emerge as critical facilitators. Environmental factors encompass social influence, competitive pressures, and regulatory frameworks, underscoring the external forces shaping adoption dynamics. The review contributes by identifying gaps in current research and providing practical insights for practitioners and policymakers. Future research directions include longitudinal studies and cross-country comparisons to deepen understanding and inform effective strategies for enhancing organizational readiness and leveraging social commerce platforms.