EXAMINING THE ROLE OF TRADITIONAL FESTIVALS, CEREMONIES, AND OTHER EVENTS IN PROMOTING MULTILINGUALISM IN NIGERIA: CASE OF NGURU TOWN

Abstract

This study investigates the role of traditional festivals, ceremonies, and other cultural events in promoting multilingualism. Through a multifaceted approach combining qualitative and quantitative methods, the study analyzed how these events serve as platforms for the natural and dynamic use of multiple languages, thereby fostering linguistic diversity and inclusion. The research highlighted the integration of different languages in performances, speeches, and public signage. Findings revealed that such events not only celebrate cultural heritage but also encourage cross-linguistic communication and reduce language stigmas and ethnolinguistic tension among communities, by normalizing multilingual interactions in public spaces. Additionally, these gatherings facilitate code-switching and code-mixing, contributing to the development of new linguistic varieties and enhancing linguistic competence among speakers. The study underscored the importance of cultural events in sustaining and promoting multilingualism, advocating for greater support and recognition from policymakers and community leaders. By leveraging the cultural and social impact of festivals and ceremonies, societies can better preserve linguistic diversity and foster inclusive environments that value and celebrate multiple languages.