AN ASSESSMENT ON IMPACT OF CUSTOMER INFORMATION FOR IMPROVED BUSINESS OPERATION IN BANKING ORGANIZATION IN NIGERIA
Customer Information systems have become an important aspect of every corporate organization, especially the banking industry in improving business operations, planning process and the prospect of achieving organizational goals and objectives. The enormous number of customers making planning and executing their needs time consuming thereby leading to inefficiency. In order to tackle this challenge, it becomes imperative to introduce customer information systems into the management of the organization so as to meet customer’s needs. This study uses field survey responses from residents of Damaturu to empirically examine the relationship of customer information systems in customer’s satisfaction. Simple percentage and Chi-square statistical method were used to analyze the data. However, the result of the study clearly indicated that customer’s information systems is a better strategic approach in improving business operations; hence the management of every organization is embracing customer information system. The study recommended that customer information system is largely of good use in the banking industry as well as other industries, therefore other organizations should work on incorporating it into their operations. Furthermore, the users of electronic systems are young- educated and interested to use any new technology. The bank should be updating and modifying the products.